Zizuka was born out of a real problem. A group of three new-age parents went searching for high-quality, affordable baby essentials - and came back disappointed. So they created what didn't exist.Founded in 2022 and based in Thiruvananthapuram, Zizuka specialises in 100% natural cotton muslin baby wear  - soft on skin, gentle on the planet, and priced for real families. Every product that leaves Zizuka goes through a signature quality ritual before it reaches your baby. What began as an exclusive online store has now grown to a retail presence in Trivandrum - and the brand is ready to scale across India.